About Liner
Liner is an AI-powered search engine tailored for students and researchers, helping millions of academics discover reliable information faster. Recognized by a16z as the 4th most used Gen AI product on the web, Liner merges the power of Large Language Models (LLMs) with a unique, trusted database of academic sources to enhance research. We’ve established partnerships with top universities, including UC Berkeley, USC, UC Davis, and Stanford, and are committed to empowering students and scholars worldwide.
We’re looking for a Product Marketing Manager to shape and oversee the messaging and positioning of our products, ensuring they resonate deeply with our target users.
Key Responsibilities
- Define and refine product positioning and messaging based on user insights, across all marketing channels, including PR, social media, blog posts, paid campaigns, and more.
- Conduct in-depth customer research to gain a comprehensive understanding of our target audience, including their needs, behaviors, and preferences.
- Create compelling narratives that effectively communicate the value of our products to students and researchers, ensuring consistency across touchpoints.
- Develop and execute go-to-market strategies for product launches and feature updates to maximize adoption and awareness.
- Work closely with the Product team to advocate for customer needs and ensure new features address market demands.
Qualifications
- 5+ years of experience in product marketing, marketing strategy, or related roles, ideally within B2C technology, SaaS, or AI industries.
- Proven ability to develop and execute successful go-to-market strategies.
- Strong understanding of customer research methods and market analysis techniques.
- Experience managing multi-channel marketing campaigns, including social media, PR, paid media, and content.
- Highly collaborative, with experience working cross-functionally across teams including Product, PR, and Creative.
About Liner
Liner is an AI-powered search engine tailored for students and researchers, helping millions of academics discover reliable information faster. Recognized by a16z as the 4th most used Gen AI product on the web, Liner merges the power of Large Language Models (LLMs) with a unique, trusted database of academic sources to enhance research. We’ve established partnerships with top universities, including UC Berkeley, USC, UC Davis, and Stanford, and are committed to empowering students and scholars worldwide.
We’re looking for a Product Marketing Manager to shape and oversee the messaging and positioning of our products, ensuring they resonate deeply with our target users.
Key Responsibilities
- Define and refine product positioning and messaging based on user insights, across all marketing channels, including PR, social media, blog posts, paid campaigns, and more.
- Conduct in-depth customer research to gain a comprehensive understanding of our target audience, including their needs, behaviors, and preferences.
- Create compelling narratives that effectively communicate the value of our products to students and researchers, ensuring consistency across touchpoints.
- Develop and execute go-to-market strategies for product launches and feature updates to maximize adoption and awareness.
- Work closely with the Product team to advocate for customer needs and ensure new features address market demands.
Qualifications
- 5+ years of experience in product marketing, marketing strategy, or related roles, ideally within B2C technology, SaaS, or AI industries.
- Proven ability to develop and execute successful go-to-market strategies.
- Strong understanding of customer research methods and market analysis techniques.
- Experience managing multi-channel marketing campaigns, including social media, PR, paid media, and content.
- Highly collaborative, with experience working cross-functionally across teams including Product, PR, and Creative.